What’s My Selling Style?
Can salespeople improve their performance just by understanding their selling style? Yes! Salespeople who are aware of their personal style are more effective than those who are not.
What’s My Selling Style? helps individuals analyze how they typically behave in a sales situation, identify their customers’ styles, and learn how to flex their own style to match their customer. With increased awareness and flexibility, salespeople can use style to maximize sales and rise above the competition.
Learning Outcomes
- Identify one of 4 personal selling-style preferences: Direct, Spirited, Considerate, or Systematic
- Understand how to leverage style strengths and avoid trouble spots
- Learn the clues to determine customers’ personal styles
- Discover how to adjust to match the customer’s style
- Find out how to sell to any personal style
Theory
What’s My Selling Style? and the other titles in the HRDQ Style Series™ are based on the well-known research and personality theories of psychologists Carl Jung, William Moulton Marston, and others. Most research has identified two basic dimensions of style, which we refer to as assertiveness and expressiveness. Assertiveness is the effort a person makes to influence or control the thoughts or actions of others. Expressiveness is the effort that a person makes to control his or her emotions and feelings when relating to others.
Uses for What’s My Selling Style?
What’s My Selling Style? is appropriate for all salespeople, in any type of organization. It can be used as a stand-alone training tool or as component in any sales-related training programs. Effective uses include:
- Icebreaker
- Basic skill building
- Motivator or refresher for experienced salespeople